Owned. Authored. Available to license.

What is owned

The intellectual property held by Tomas Anthony under the everyday athlete umbrella consists of four distinct asset classes. Each is protected, each is documented, and each is independently licensable.

1.1 Trademarks & brand marks

The everyday athlete® portfolio includes four federally registered marks and three common-law marks with USPTO registration in process:

1.2 Methodology & protocols

• The Dual-State Assessment Protocol — proprietary 7-station rested-and-fatigued testing battery
• The Six-Layer Pyramid Framework — strategic and session-level periodization architecture
• The Composite Risk Classification System — Green / Yellow / Red stratification logic
• The Layer Hierarchy Score (LHS) Gating Model — strategic progression rules
• The 12-week Macrocycle Architecture — accumulation, intensification, realization with dual-state checkpoints

1.3 Authored content

• The everyday athlete Operators Guide and methodology handbooks
• Long-form essays, newsletters, and the field guide manuscript (in progress)
• Training program templates and exercise prescription libraries

1.4 Software & data architecture

• The better athlete platform schema and data model
• Assessment-to-prescription automation logic
• Wearable-and-clinical data integration patterns

Who may license

Licenses are granted on a case-by-case basis to partners whose work meets the standards of the methodology and the integrity of the parent brand. Typical licensees include:

• Operating ventures — physical facilities applying the everyday athlete methodology to a specific population (better athlete lab is the first)
• Sport organizations — clubs, schools, academies, federations seeking the assessment protocol or prescription system
• Publishers — for the field guide, derivative books, and educational content
• Product collaborators — for branded physical products in the everyday balance line
• Software partners — for white-labeled implementations of the better athlete platform

The parent brand and the methodology remain with Tomas Anthony. Licenses are non-exclusive by default and term-limited.

What is not negotiable

• The methodology must be implemented faithfully — partial or modified versions cannot be branded under any of the marks
• Athletes' data and welfare always come before commercial outcomes
• The parent brand reviews and approves any public-facing use of the marks
• The science is honest — claims about the methodology must be defensible against the underlying evidence base

How to inquire

Send a short email describing the venture, the audience, and the specific assets you would like to license. Tomas reviews every inquiry personally. A typical first response is a 30-minute call to determine fit; a typical engagement begins with a non-binding letter of intent.

For all licensing, partnership, and IP inquiries:

tomas@everydayathlete.com